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Singapore, 6 November 2018 – today announced it is acquiring Botletter, a French-based startup focusing on sending newsletters & drip campaigns on Facebook Messenger. The acquisition will allow to master the full sales cycle on Social Media, from demand generation to check out.

Botletter was founded in April 2017 by Nicolas Le Roux, a French independent entrepreneur. Botletter provides a unique solution to easily send messages to a list of subscribers on Messenger. With over 1 billion users, Messenger is becoming a popular channel for marketers. With an average 80% open rates and 4 to 10 times higher CTRs compared to email, Botletter allows any marketer to take advantage of this new communication channel.

“I am really proud about this deal which will allow to sustainably develop the product in the future. Botletter quickly grew to several thousand users after a year and a half of hard work. The team will accelerate this development and provide the checkout solution that was missing to Botletter”.

Botletter’s founder Nicolas Le Roux enables businesses to contextually engage, message and automatically sell to potential customers across any social media platform: Facebook, Messenger, Web, Instagram, Youtube, WhatsApp, Line and more. By adding Botletter’s solution, will provide their clients with a way to nurture their leads with demand generation and marketing automation strategies.

“Our social commerce proposition now becomes stronger with Botletter becoming an integral part of – Botletter markets while closes the sale, a hand in glove execution!”

Yash (CEO @ will maintain and grow Botletter as a separate product. During this summer, an integration between the two platforms allowed users to use both marketing and sales capabilities for their business.

Both companies agreed not to disclose details of the transaction.


About is an AI-powered platform enabling brands to capitalize on social media posts to create engaging customer experiences and also turn it into a point of sale, in an instant. No websites to build, no apps to download. auto-responds to buying signals and trigger events on social media to create immediate rapport, context, engagement and sales pipeline with more prospects.

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